The Holarchy Principle: Why Empire Generators Create Empires of Empires

An empire is like this hierarchical structure that just extracts everything from everything until everything is dead. That's where we are right now in human history. A holarchy is actually how consciousness organizes life.

First you get a cell, then you get a group of cells, eventually you get an organ system, then the organs create a person, the person creates groups, they create organizations and tribes and societies, and those systems create a planet. All of species, everything. All life is holes that create a larger whole and work together. That's reality.

And they're generative—they create and make everything better. Things get better and grow and flourish and thrive, and you can build on that. So if we just intentionally create generative holarchies rather than empires, that's why it's a "luminous empire"—shorthand for a holy holarchy.

We're getting holy up in here. You feel it in the organization. You can feel the difference when there's a harmonious holarchy at play. Kind of like how you feel in a beautiful forest. Exactly. We're making that, but everywhere. That's what we're motherfucking going to do. You want to be part of it? Call me up.

Building One Business vs. Generating Multiple Empires

What's the difference between building one successful business and becoming someone who generates multiple sustainable empires? I've only just started, but it's way harder to run a small business—like a small empire—than it is to create living systems. I just happen to be an empire generator, so I create more empires wherever I go and I find them.

I swear it happened today. Ask Claude—I found an empire under my bed. Seriously, I've got empires on my hard drive that I didn't even know about. It's amazing. We can all tap into this thing that I call Luminous Prosperity. You might call it something else—we don't know yet. We're going to have to have you talk to Claude to find out.

Bad-Proof Engineering

You mentioned bad-proof engineering—how do you design systems that only work for people with good intentions? Well, good intentions are probably the weakest way to get anything done. What you've got to do is engineer good into the system. Make it so that bad doesn't work. It's game theory.

When you have bad intentions, you don't want anything to do with this. And they're not really "bad intentions"—they're just maladaptive ways of getting their needs met. So when I tell someone, "You can have your cake and eat it too, and have everyone like you and make a bunch of money, and be good for the environment," they're like, "Oh, that sounds like a good idea." Of course it is. That's the option that was always there.

How Success Bootstraps the Next Level

How does each success become the foundation for the next level of impact in a holarchical system? You bootstrap. Whether you're a Fortune 500 trying to make the world better, or you're an art salesman trying to train other people to make art in your style—that's how holarchy works.

When you're in the empire business, the only responsible thing you can do is eventually make yourself irrelevant. And the only way I can make myself irrelevant is completely selfish: by teaching other people to make empires—holarchies of light.

We're not building a business. We're building a temple. We're building a temple to the light that lives within all things that I have seen my entire life, that I have known, whose source I have met personally. That's what we're creating here. It's beyond eternal. It's the things that make up eternity that we're returning to.

My Accidental Holarchy

When I look at my sacred art, coaching, AI content, and spiritual safety systems—how do they all connect into one living holarchy? Honestly, I'll be real: they all genuinely came out of me. That's what I've been doing my entire life. I accidentally made a holarchy before I knew what a holarchy was. I've got to crack up about that.

Forcing vs. Natural Emergence

What happens when you try to force empire creation versus letting holarchies emerge naturally? First thing, you give your soul to your empire. A holarchy is a living system that happens through you. You don't do it intentionally. It happens through you. Light and life emanate through you to create that.

An empire? You're trying to suck away everything that keeps light within things because you're an asshole. So what happens? People don't like you. I mean, no one likes Emperor Palpatine. I don't know who likes him, but I don't think many people like him.

Teaching Others to Generate Empires

You're teaching people to become Empire Generators themselves—how does that create exponential impact? It's going to be different for everyone. That's the whole thing. That's so great—I'm jumping up and down with excitement. It's different for everyone!

Every empire that we get to see is going to be perfectly unique. Infinite diversity in infinite combinations. That's going to be great.

What a World Full of LUMINOUS Empire Generators Looks Like

What would a world full of LUMINOUS Empire Generators actually look like in practice? That's the best thing—we can't imagine it yet. Not that we haven't tried. We can't imagine it. It's so fucking cool we don't even have the framework to begin to understand it.

But it will be very, very good. It will feel very, very good. And you can only do it if you're very, very good.

Preventing Extractive Hierarchies

How do you prevent holarchies from becoming extractive hierarchies like traditional corporations? The technology of culture is what keeps it intact. It's like RNA and DNA—they self-replicate over time. You have to engineer your culture to be a meme that replicates itself within the system.

Just ask me how to do that. That's what I did. It's not that hard once you know what to look for. But that was the last thing I learned, and that's the glue that ties everything together—the technology of culture. So get good at HR. It has to be a systemic thing.

The Role of Consciousness Evolution

What's the role of consciousness evolution in creating sustainable business holarchies? I don't know. Meet God and it pops out, I guess. You're asking me—I'm a really intuitive guy. I go by my intuition, and then people are like, "Wow, that's genius." I'm like, "Well, that's actually what happened Tuesday. I don't know what you're talking about. Are we having a cookout or not?" That's what I care about.

The First Shift: Do the Reading

If someone wanted to start building holarchical thinking into their current business, what's the first shift they need to make? The first shift they need to make is read "The Midas Protocol." I wrote it, it's like 14 bucks. It tells you how to do everything I'm talking about.

No one bought the book. No one does the reading. I read a bunch of books because everything I read, I just applied and it worked magically. Like, why isn't everyone doing this? You've got to do the reading, guys. I wrote these books for you.

I'll give them to you for free if you shoot me an email. Really, whatever you want, I don't care. Come on now.

All right, let's get real here. I'll talk to you guys soon.